Virat Kohli Made headlines within hours of arrival Australia For his much-awaited return to international cricket. Thursday morning before India The Captain posted a mysterious motivational message on social media saying, “You only really fail when you decide to give up.,
You only really fail when you decide to give up.
– Virat Kohli (@imVkohli) 16 October 2025
Virat Kohli’s mysterious post turns out to be a brand promotion!
Many fans immediately speculated that the tweet was a personal reflection related to his impending return and the ongoing conversation about his future in international cricket. However, the mood changed when Kohli soon revealed that the tweet was actually a teaser of a promotional video for his clothing brand, Rogan.
A follow-up post featured Kohli in an advertisement for his casual wear label with the caption: “Failure teaches you what victory never teaches you...This creative marketing move sparked a hilarious meme fest online as fans poked fun at how Kohli cleverly piqued curiosity to garner attention for the brand.
Failure teaches you what victory never teaches. @stawrogn #StayWrogn pic.twitter.com/Uinsn3vv2s
– Virat Kohli (@imVkohli) 16 October 2025
While many were a little disappointed to find that the initial post was not a raw glimpse of Kohli’s mindset, others appreciated the humor and timing of the campaign, especially given the ongoing speculation about his cricket future.
See also: Rohit Sharma bows in respect to Virat Kohli before sharing an emotional hug inside the team bus
Here’s how fans reacted:
You do one thing, stop preparing for cricket… https://t.co/1IdSXC5fLp pic.twitter.com/SPsYgVpNnA
-︎Aquil (@aquilwho) 16 October 2025
Na Valla Kaadhu Anna Inka @imVkohli https://t.co/MBoiUd2Bk8 pic.twitter.com/xzmgm0C6NY
– Raja 🀄️ (@bagulbuwa) 16 October 2025
Brother he is making the entire fanbase angry 😭😭😭 https://t.co/qdI5gVgGKk pic.twitter.com/TMOAntOLiZ
– 149Edgbaston (@Gireesh18vk) 16 October 2025
I was dreaming of the 2027 World Cup 😭😭
2027 World Cup is over and I am in a mood to miss it 😭😭 https://t.co/onxiHe1rJJ pic.twitter.com/BKfAOUYSjC– Goat Creek Stuff (@alivethoughtdead) 16 October 2025
https://t.co/oTUrIIZNgZ pic.twitter.com/0tWd0aCPgH
– Prakash (@definitelynot05) 16 October 2025
As expected that’s a fuckin’ ad https://t.co/0uAlhcO31i pic.twitter.com/X7r2thllqN
– Nipun Mahajan (@NiPuN_045) 16 October 2025
he was the one @StayWrogn Advertisement. Kohli after fooling everyone on X#ViratKohli
https://t.co/KEf6kXXica https://t.co/zhIi4HF7Zh pic.twitter.com/kzRmsBcNuW– Last Dance (@26lastdance) 16 October 2025
ad man 🫡 https://t.co/2nLjWzaSp4 pic.twitter.com/aIZiIl53Km
– Kamina (@bittu7664) 16 October 2025
The entire scam was done under 18 FC man 😭🙏🏻 https://t.co/7ZckxqxGz7 pic.twitter.com/jcE5ISzD0s
– `🚀 (@slightlycultured) 16 October 2025
https://t.co/6VOciCTpim pic.twitter.com/lILmYyHyhp
– Anurag (@yu_hi_yaar) 16 October 2025
Re-Ad 🥹🥹🥹 https://t.co/BVuI6O9enn pic.twitter.com/eNOvhZUQcA
– Abhishek ⚛ (@Abhishek10187) 16 October 2025
Kohli returns on India’s tour to Australia
Kohli’s latest tour marks an important chapter as he returns to international action after a seven-month break, which he last played during 2025 champions trophyThe upcoming series consists of three ODI matches starting in Perth from October 19, followed by games in Adelaide and Sydney on October 23 and 25 respectively. This visit also marks the first time the leadership Shubman Gill Kohli as India’s new ODI captain with both Rohit Sharma Playing under the leadership of a young captain.
As senior players turn their focus exclusively to white-ball formats after retiring from Tests and T20Is, his presence remains crucial to the balance and experience of the team. Board of Control for Cricket in India (BCCI) The selectors have confirmed that the selection of Kohli and Rohit will depend on their form going forward. 2027 ODI World CupLimited international 50-over matches are scheduled before that tournament. Former cricketers have expressed concern over the minimum ODI schedule, warning that it could affect the preparation of experienced batsmen. However, current captain Gill confirmed the integral role of Kohli and Rohit in India’s future plans.
Also read: Virat Kohli leaving RCB? Mohammad Kaif mulls over Indian star’s IPL future
