Government of India recently Promotion and Regulation Bill 2025 Stir of cricket’s financial ecosystem, the real-mani games have been banned. Leaded the ban Dream11Jersey sponsors of Indian cricket team since 2023, exiting their INR 358 crore sponsored deal BCCIThis step marks a big innings in cricket sponsorship, as real-mani gaming companies were players and important supporters of tournaments.
The rise and fall of an attractive partnership
The online gaming industry had become a central pillar of India’s cricketing landscape, both at the team level and for individual players. For years, these companies put a huge amount of money in advertising and support, making them become “Main Oxygen Suppliers” For the commercial side of the game. The decision to take out the decision of Dream 11 as a jersey sponsor for the Indian team marks the most important result of the new law before the Asia Cup. Earlier, real-mani gaming companies were an important part of Cricketing Arena, in which their logo appeared everywhere from team jersey to television advertisements.
Player endorsement and real-money gaming earnings
- Virat Kohli (MPL): Virat Kohli’s contract with MPL was around 10-12 crore annually, making it a big part of the segment and a large part of his endorsement portfolio.
- Rohit Sharma (Dream 11): Signed with Dream 11, Rohit’s deal reportedly earned him 6–7 crore INR per year, marking an important slices of his total support.
- MS Dhoni (Winzo): MS Dhoni was associated with Vinzo and similarly attracted to 6-7 million INR annually from the gaming brand endorsement.
- Jaspreet Bumrah, KL Rahul, Rishabh Pant, Hardik and Krunal Pandya (Dream 11): These star players had sponsored deals with Dream11, which were figures from INR 3-6 crore.
- Shubman Gill, Mohammad Siraj, Yashsvi Jaiswal, Ruturaj Gikwad, Rinku Singh, Sourav Ganguly (My11 Circle): All are connected to the My11 circle, earning them about Rs 1-3 crore in each endorsement.
- Mohammad Siraj and Washington Beautiful: Both had several brand deals, in which Siraj’s My11 Circle Association made an accounting alone for a cut of 33% in its support income after the ban.
Also read: Dream11 exits as a sponsor of Team India; BCCI Eyes New Deal Before Asia Cup 2025
Indian cricketers faced a loss of 150-200 crores due to real-meri gaming ban
As Crackbase Report, collective loss for Indian cricketers is estimated to be 150-200 crore annually due to contracts terminated with real-meri gaming companies. For top players, it accounts for about 5–10% support income, while for emerging players, it can cause full loss. The ban not only inhibit the sponsoring scenario of cricket, but also threatens the livelihood supported by these endorsements, for a change towards new brand participation in the coming years.
Also read: After Dream 11 exiting, Toyota between Team India’s Asia Cup 2025 sponsorship
