once again, Trinbago Knight Riders West Indies are on top in the cricket world. With their 5th title in the span of a decade, they are an undisputed dynasty in the game, something that only the best have managed to do. The era of dominance seemed to be over as the 2020 season was followed by a four-year drought. It was their 4th title in 6 years, but again, nothing. Fans became restless, and fans were becoming desperate for old glory, which is when the team decided to take a big step away from the pitch.
Enter Bets, the leading online casino and sportsbook. With their sponsorship deal with TKR, they have not only entered the cricketing market for the first time, but have done so with one of the most successful, popular and best T20 teams right now. With both home-grown talent and international superstars, four titles under their belts, and ownership that extends into other T20 leagues, this was a huge deal for both sides. And yet, some were skeptical due to the so-called “staking curse”, where teams and athletes who partner with gambling and sports betting platforms experience a decline in form.
Well, this year, things are different. Everton are playing great, led by their new star, Jack Grealish. STEK F1 Team Kick Sauber has recorded significant points with Nico Hulkenberg capturing the first podium of his career, and now, Trinbago Knight Riders are the champions of the 2025 Caribbean Premier League season. The curse, if it ever was a thing, is officially over, and we can comfortably say that Trinbago Knight Riders Partnership with STAKE This is in large part responsible for. Read on to find out how the partnership paid off for both sides and what it means for the team, the platform, the league and the game.
Stake partnership with TKR
The digital gambling platform is great for combining online casino games and sports betting and moving forward in a rapidly changing industry. In recent years, Stake has been aggressively pursuing brand visibility through partnerships in high profile sports and entertainment properties. Stake has linked up with teams and events in motorsport (Formula 1), football (Premier League), and combat sports (UFC), seeking to fuse its gambling brand with fan communities globally.
Then, they entered the cricket market with an exciting sponsorship of the Trinbago Knight Riders of the Caribbean Premier League. As a platform, they are involved in gaming, betting and fan engagement. They have a strong strategy that often relies heavily on marketing through sponsorships, exclusives, promotions, and content tie ins, embedding themselves within the sports audience. So, how successful was it for the Trinidad and Tobago T20 cricket team?
The Trinbago Knight Riders were already the most successful and visible franchise in the Caribbean Premier League (CPL). Based in Port of Spain, they are a melting pot of regional and international cricket culture, star power (local and international), and the wider Knight Riders brand family (which includes the IPL’s Kolkata Knight Riders). Over time, TKR has collected multiple CPL titles, starting in 2015, 2017, 2018, 2020, and culminating with a victory on September 21 of the 2025 title.
In that time, they have been cultivating a strong fanbase in the Caribbean and among diaspora cricket followers. Given their blend of local importance and global connectivity, the TKR brand presents an attractive asset for partners who want both regional resonance and international reach. sponsorship with stake.com It was welcomed, and much was expected from it. The Players clinched the 2025 title, extending the team’s title record and reaffirming themselves as champions of West Indies cricket.
Deal Details
How did we get here, and what was the timeline of this already successful deal that benefits both parties? In July 2025, TKR officially announced that Stake would join as its “Official Title Partner” under a multi-year agreement. This elevated position means that Stake is not merely a backer, but holds the branding prominence and naming rights that come with “title” sponsorship. The agreement maintains a stake as the top commercial partner for the team, with their logo clearly visible on the front of the shirt, the premier branding position in any sport. Many jerseys have become iconic for their branding, and Stake and TKR have already started with this deal and recent titles.
TKR management stressed that the partnership brings together “two globally recognized brands” that are aligning on innovation, fan engagement and the growth of cricket. From Stake’s perspective, TKR’s record of success, passionate fanbase, and brand synergy with the Knight Riders Group make them an ideal partner to deepen Stake’s presence in cricket and the wider sports world. While the platform gets a growing cricket market to expand its presence in the game, the franchise already has a valuable partner in sports betting around the world and has strong ties to some of the biggest teams and athletes in their respective competitions. It’s a win-win for everyone and an absolute blast for the fans, thanks to the promotion and fan experiences.
Going deeper into it, at its core, the TKR deal is about synergy. For the Knight Riders, bringing in a deep-pocketed sponsor with global ambitions provides new resources, marketing muscle and promotional potential. As for bets, cricket is one of the fastest growing domains for betting and sports media, especially in emerging digital adoption areas. Aligning with a marquee team in the Caribbean helps localize your brand, leverage the cricket narrative and expand your footprint in markets where cricket is popular. Big cricket deals, perhaps in the IPL, are definitely on the radar now that the infamous “stake curse” has been broken!
Stake’s extensive sponsorship portfolio (which includes ventures with Everton, Sauber F1 Team, UFC Fighters, and even eSports) suggests they are intent on being seen not just as a gambling operator but as a sports and entertainment brand. The TKR partnership allows the platform to enter or deepen connections in the Caribbean and cricketing markets through a well-known, well-loved franchise. They can then move north to the US market for other games as well as to the south in South America. Both continents are endowed with sporting potential and are emerging markets for many sports.
The promotions and incentives for cricket fans on the Stakes platform began with the introduction of the deal, but they will certainly be bigger than ever now that it resulted in a championship. A concrete example of this is a match-based promotional campaign. For example, Stake offered a prize pool in which users who back TKR will have $10,000 USD split among eligible bettors if TKR wins and hits a six on the first over. This type of campaign directly links fan betting behavior to on-field performance. It encourages engagement (staking), supports the narrative (will TKR hit a six early?), and creates a bridge between the match and the stakes platform.
Terms included terms such as minimum stake thresholds, limits per house and timing (pre-match, single bets). The promotion is limited to CPL matches and excludes void bets or cash out bets. This reflects a careful structure to balance promotional excitement with risk control. Now that the season is over, fans will have to wait for the next one before a new round of encouragement. Until then, there is plenty of cricket to be played, and The Stakes always has new ways to surprise fans and maximize both their experience and potential winnings.
caribbean premier league 2025 statistics
As we are a week removed from the historic 2025 CPL season, it is the perfect time to take a look and see the important statistics. Only when a campaign is actually over and the dust has settled can we begin to analyze it and see who did what. Here’s an overview of the recently concluded season to keep you a little more occupied until a new cricket tournament begins elsewhere in the world.
Tournament Overview
Duration: 14 August-21 September 2025
Format: Double round robin + playoff
Total teams: 6
Total matches: 34
Champion: Trinbago Knight Riders (5th title)
Runner Up: Guyana Amazon Warriors
Final venue: Providence Stadium, Guyana
Players of the Tournament: Kieron Pollard (Trinbago Knight Riders)
top run scorer
| rank | player | Team | Run | average | strike rate | 50s/100s |
| 1 | shy hope | Guyana Amazon Warriors | 491 | 49.1 | 135.2 | 5/0 |
| 2 | nicholas goran | Trinbago Knight Riders | 426 | 38.7 | 147.3 | 4/0 |
| 3 | Colin Munro | Trinbago Knight Riders | 416 | 41.6 | 162.5 | 3/1 |
| 4 | Tim Seifert | St Lucia Kings | 396 | 39.6 | 169.2 | 3/1 |
| 5 | alex helms | Trinbago Knight Riders | 386 | 35.1 | 145.0 | 3/0 |
Highest individual score: 125 (Tim Seifert)
Most sixes: Nicholas Goran (28 sixes)
Best strike rate (200 runs per minute): Tim Seifert (169.2)
top wicket taker
| rank | player | Team | Wicket | economy | best figures |
| 1 | Imran Tahir | Guyana Amazon Warriors | 23 | 6.24 | 5/18 |
| 2 | Osman Tariq | Trinbago Knight Riders | 20 | 6.91 | 4/22 |
| 3 | gudkesh pearl | Guyana Amazon Warriors | 18 | 6.35 | 4/19 |
| 4 | Tabriz Shamsi | St Lucia Kings | 17 | 6.88 | 4/24 |
| 5 | Alazari Joseph | St Lucia Kings | 15 | 7.22 | 3/21 |
Best bowling in an innings: Imran Tahir 5/18
Most economical (min 15 overs): Moti (6.35)
Most catches (non-keeper): Akeal Hosein-9
Most dismissals (keeper): Shai Hope-13 (11 catches, 2 stumpings)
Highest Partnership: 162*-Puran and Munro (TKR vs Barbados Royals)
Trinbago Knight Riders FAQ
- Most successful CPL franchise
Trinbago Knight Riders have won the Caribbean Premier League (CPL) title 5 times in 2015, 2017, 2018, 2020 and 2025. With 5 titles in the last decade, they are now, by far, the most successful team in CPL history.
- Owned by Bollywood and IPL fame
TKR is co-owned Bollywood superstar Shahrukh KhanJuhi Chawla, and her husband J Mehta. The ownership group behind the Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) is the same, which has created a cross league brand connection that benefits the Caribbean league immensely.
- Rebrand from Red Steel
The team was originally called the Trinidad and Tobago Red Steel. In 2015, KKR Group bought a stake, they rebranded the team to Trinbago Knight Riders in 2016 and never looked back since then.
- perfect weather in 2020
In the 2020 CPL season, TKR achieved an incredible feat by winning all 12 of their matches, including the final. It remains the only undefeated season in CPL history and the crown jewel of the franchise’s new era.
- Record for most wins in a CPL season
The 12-match winning streak in 2020 is also the longest winning streak in a single CPL season and the most wins in a single edition, breaking all possible season records a team can achieve.
- Home Ground: Queen’s Park Oval
TKR plays its home games at the Queen’s Park Oval in Port of Spain, Trinidad. It is one of the most prestigious cricket stadiums in the Caribbean, with a capacity of approximately 20,000.
- star power over the years
Over the years, TKR has featured many international cricket superstars, including Brendon McCullum, Dwayne Bravo, Sunil Narine, Kieron Pollard, Colin Munro and Andre Russell.
- Colin Munro is their Kiwi weapon
New Zealand’s Colin Munro has been one of TKR’s top run scorers and has once scored multiple fifties and centuries in a single CPL season. He was the top scorer in the 2018 CPL, helping his team win their second title in four seasons.
- Dwayne Bravo: Captain Legend
All-rounder Dwayne “DJ” Bravo was not only TKR’s most charismatic captain but also a key player in all five title wins. He is one of the highest wicket takers of CPL of all time.
- Knight Riders Global Brand
TKR is part of the Knight Riders Group, which owns teams in other leagues, primarily Kolkata Knight Riders (IPL-India), Los Angeles Knight Riders (MLC-USA), and Abu Dhabi Knight Riders (IPL-UAE). This makes TKR part of one of the first truly global cricket franchise families, with teams in 4 different T20 domestic leagues in growing cricket markets.
