Jiohotstar took the center stage as a new era in Indian cricket, with a five-match Test series against England, headed with Shubman Gill and a revived long-term strategy-which gives a powerful statement on the field and on the streaming platform.
The first Test match between India and England in Hadingley, the beginning of this much-awaited era and for both teams, was given a historic number on Geohotstar, marking the start of the WTC 2025-27 cycle for both teams. It recorded the most access to a Test match on digital with 89.1 million spectators, and saw an unprecedented 13.7 billion minute watch-time.
The new ambition to reconstruct the domination in red-ball cricket captured the fans of fans in five languages-English, Hindi, Tamil, Telugu, and Kannada. The new leadership and reception for the team outlook was highly positive, fans attached deeply with ‘following the blues’, offering a rear visual material chain offered a daily window in training sessions and major stories. In a light touch, Gehotstar planted for a promo film in Rohit Sharma, where he shared his suggestions for a series of five matches.
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During the live presentation, a special segment titled ‘Jab India challenged the Crown’ re -observed India’s rich test heritage in England. Still with four tests, the series is well prepared to set new benchmarks in digital game consumption. The second test starts from July 2 in Birmingham.
ICC World Test Championship (WTC) finals confirmed the permanent appeal of elite testing cricket, marking the end of the cycle 2025 – 2023-25. High-Stec Clash, which ended South Africa with a victory over Australia, set new records on platforms.
It is the most rated, the most watched (2.95 billion minutes), and the highest-wheel (47 million) non-India test match anytime on linear TV. At Jiohotstar, the match reached a record of 41.4 million viewers-crossing the India vs Australia WTC final in the highest-2023 for a Test match on the platform.
