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Former India T20I captain Suryakumar Yadav entered the world of baseball. On Wednesday, Major League Baseball announced in an official release that they have appointed the T20 World Cup-winning former Indian captain as their brand ambassador to expand their market in India.
Suryakumar Yadav will be active in various MLB initiatives in both India and the US. With the presence of global cricket stars, MLB is hoping to gain significant popularity in India.
Suryakumar Yadav couldn’t contain his excitement as he was appointed the brand ambassador of MLB in India
Suryakumar Yadav himself expressed his excitement as he can learn a lot through sports. The former India captain mentioned in an official release that he is eager to learn more about the game.
Yadav said in his statement, “One of the best things about the game is that it brings people together, no matter where they are from. I am excited to partner with Major League Baseball and be a part of its journey in India. I look forward to learning more about the game itself and helping more fans discover the energy, excitement and culture that makes baseball something else.”
MLB explains Suryakumar Yadav’s role with him
An official statement on the MLB website mentioned that they are on a mission to explore the Indian market, which is known for its unique sporting culture. To reach new audiences and fans, they needed someone who could act as a bridge between the baseball league and Indian sports fans.
MLB found Suryakumar Yadav to be the best possible person who can promote the game across the country. It has been told that Yadav will To be featured in original content and fan engagement opportunities targeted towards Indian fans.
Why does MLB want to explore the Indian market?
To further strengthen its cause, Jeremiah Yolkut, MLB’s senior vice president of global operations and events, noted that India is home to one of the most vibrant sporting cultures across the globe. By connecting with fans, baseball can gain more popularity than ever before. Since there is immense potential, the league wants to reach out to millions of sports lovers across the country.
“India has one of the most vibrant sporting cultures in the world and this partnership allows us to connect with fans in a meaningful way,” Jeremiah Yolkut said in his official brief.
He said, “Suryakumar is one of the most recognized athletes in India, with the ability to connect with millions of fans across the country. Together, we will introduce more fans to the excitement, energy and culture of baseball while continuing to expand the reach of the sport across the country.”
MLB also announced a renewal with JioStar so that the game can reach every possible cricket fan. With Suryakumar Yadav as the ambassador and JioStar as the broadcast partner, baseball could rapidly gain popularity in India. JioStar will help MLB broadcast live games and sports-related content across the country.