Sara TendulkarDaughter of Indian cricket legend Sachin TendulkarHas become a social media powerhouse. He has surpassed the match fees earned by his father during his cricket career in the 1990s.
While Sachin’s fame is built on record-breaking cricket performances, Sara’s success stems from the newest playing field of the digital age – social media influence. With over 8.7 million Instagram followers, she has become one of India’s most sought-after lifestyle influencers, commanding top-tier brand partnerships across the fashion, beauty and travel sectors.
Sara Tendulkar: A rising star in fashion, lifestyle and digital influence
Sara Tendulkar has strategically created a personal brand that is a blend of elegance, education and authenticity. Her Instagram feed features fashion-forward looks, wellness content, and global travel diaries, all of which resonate strongly with India’s youth and aspirational audience.
Her collaborations include luxury fashion platform Ajio Lux and Korean beauty giant Laneige. In 2025, she was also announced as the face of Australia’s “Come and Say G’Day” global tourism campaign, a project worth over ₹1,000 crore. The campaign further cemented Sara’s growing international recognition and established her as a global ambassador for the representation of Indian youth in digital media.
Beyond her influencer role, Sara has expanded her professional portfolio through modeling assignments and her entrepreneurial venture, Sara Planners, an online brand specializing in customizable diaries and planners.
Despite her growing fame, Sara remains engaged in her educational and philanthropic activities. She holds a Master’s degree in Clinical and Public Health Nutrition from University College London (UCL), demonstrating her academic depth beyond the glamor of social media.
She also serves as the Director at the Sachin Tendulkar Foundation, an initiative that focuses on child health, education and sports development across India.
Sara’s rise is emblematic of the changing dynamics of fame and income in India. During Sachin’s playing days, athletes mainly earned from match fees and endorsements. Today, Sara earns between ₹25 lakh to ₹30 lakh per sponsored Instagram post. This remarkable figure is much more than the match fees his father earned during his cricketing days – an estimated ₹90,000 to ₹1.25 lakh per game.
Also read: Sara Tendulkar picks her favorite memories from her father Sachin Tendulkar’s career
A heritage reinvented for the digital age
While Sachin’s cricket legacy is eternal, Sara has created her own digital legacy by combining her family name with a contemporary touch. His rise from celebrity kid to influential entrepreneur reflects the growth of opportunities in the digital economy.
As she continues to expand her brand globally, Sarah’s success story symbolizes a generational shift – from earning fame through excellence in cricket to making an impact through digital storytelling and personal branding.
Also read: Brother-sister bond for ages – 5 adorable pictures of Arjun Tendulkar with Sara Tendulkar