There is fear among fans about the change in ownership. Royal Challengers Bangalore (RCB) The change in name makes sense given the history of Deccan Chargers Franchise. However, expert analysis suggests the core brand, “Royal Challengers Bengaluru (RCB),” Highly unlikely to change even after sale by current owner diageo plc,
IPL 2026: Why will RCB name and brand be retained?
The primary reason RCB’s name and logo are expected to remain unchanged is, Despite the sale by DiageoThere is immense financial and brand value attached to the current identity, which is transferred only with the sale of the entity. Star sports presenter and commentator Tanay Tiwari Explaining the situation he said:
“Yes, RCB is for sale, but its name will not change. Who is spreading these rumours? These are completely false… Imagine RCB as an individual, just like you or me. You have assets like your car or house; similarly, RCB, the entity, has its own assets, including its trademark, so whoever buys RCB from Diageo, will also buy its trademark.” Tanay said.
The existing brand, logo and name are considered the property of the franchise entity. Any high-profile buyers, such as those who have expressed interest Adar Poonawala Or Parth Jindalwill purchase the entire business unit, which includes the valuable and highly recognizable RCB trademark. Tiwari emphasized the financial folly of the rebrand:
“Why would anyone pay $1.2 billion, approximately Rs 10,000 crore, to rebrand and rename the team, when the RCB brand already commands so much value in the market? It makes no sense. When the sale happens, the name, logo and everything about RCB will remain unchanged. So, don’t pay attention to these internet rumors; do a little more research. Nothing will change.” Tanay concluded.
For a new owner, retaining the established name is the most logical and financially prudent decision, as it preserves the existing fan base, merchandise revenue, and billions of dollars of brand equity built since 2008.
Also read: Royal Challengers Bangalore: RCB may retain 5 Indian players before IPL 2026 auction
IPL 2026: Sales and ‘non-core’ business factors
The change in ownership is driven by Diageo PLC’s decision to classify RCB as a “non-core” business and their desire to sell their entire stake in the franchise, a process that is expected to be completed by March 31, 2026. The original name, Royal Challengers, was chosen by the former owner. vijay mallya To promote its Indian whiskey brand, Royal Challenge.
However, the brand is no longer just a marketing tool for a spirits company; It has grown into one of the most recognized and valuable sports franchises globally. The sale process is overseen by a leading merchant bank and involves high-profile buyers Adar Poonawala (CEO of Serum Institute of India) and Parth Jindal (co-owner of Delhi Capitals), the focus of the transaction is on maximizing the sale price, which is directly linked to the value of the existing brand. Therefore, any buyer investing an estimated $1.2 billion (INR 10,000 crore) would be motivated to leverage existing brand equity, making a name change highly unlikely.
Also read: Royal Challengers Bangalore: RCB may retain 3 foreign players before IPL 2026 auction
