The much awaited India vs Pakistan match in the ongoing Asia Cup 2025 in Dubai on September 14, 14 September, is now watching a surprising dip in advertising rates. India vs Pakistan games usually attract large -scale crowds and eye popping advertising deals, but this time, the story is different.
It is being said that the advertisement rate has fallen by 15 to 20 percent, which is completely opposite to the past, where the brands worked hard to secure the spot whenever the brands revived the India vs Pakistan rivalry. In the previous Asia Cups, during these blockbuster matches, an advertisement of 10 seconds will be between Rs 10 lakh to Rs 15 lakh on regular TVs.
Large decline in advertising deals for India vs Pakistan match
For high-profile ICC tournament, advertising rates for India vs Pakistan Games can go in place of Rs 20 lakh per 10-second. But for the ongoing Asia Cup 2025, no official number has been revealed, and sources suggest that advertisers are hesitant. It is being said that many factors are killing the market this time.
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The first and main reason is a sudden ban on real-mani gaming platforms, one of the biggest promoters of cricket sponsorship. Without their heavy investment, a large part of the advertising money will go throughout the night. And then, political tension between India and Pakistan is forcing the brands to be vigilant.
The ongoing Asia Cup 2025 has not fired the number of spectators at all. The matches that include teams such as UAE, Hong Kong, Bangladesh and Oman failed to attract big viewers, making advertisers anticipate their expenses. As mentioned by the commercial standard, the decline in enthusiasm has a significant impact on the overall advertising demand.
Sony offers flat-rate advertising package for Asia Cup 2025
Sony Pictures Network India (SPNI), has tried to manage the situation by offering official media rights holder, flat-rate advertising packages for the Asian Cricket Council (ACC) game by 2031. For example, seven major matches including some included in India are being sold for a 10 -second slot on linear TV for Rs 16 lakh. All other matches have been bundled together in this package.
In connected TV space, The rates have been quite stable in place of about Rs 20 lakh to Rs 24 lakh per 10-second, which revealed by Vivek Menon, Managing Partner, NV Capital, a media and entertainment fund company. But this does not hide the fact that the gaming sponsor, who once put money in cricket, is no longer in the picture, and this effect is clear and loud.
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Meanwhile, the digital market shows a mixed picture. Pre-Rol advertisements are going for around Rs 275 per 10 seconds, while India-related matches go up to Rs 500, and India vs Pakistan game receives Rs 750 per 10-second slot. This shows that digital platforms are still trying to capitalize on large games, but overall expenses are careful.
GST Boost and Festival season Asia Cup 2025 can be saved
Connecting the concerns of the advertisers, Menon said that the absence of lead sponsors for the India National Cricket Team has reduced the high-value partnership.
Well, the announcement of recent GST (Goods and Services Tax) of the Government of India and new expenses for the Big Asia Cup 2025 games during the festival season, which consumers durables, fast-moving consumer goods (FMCG), mobile phones, automobiles, paints, financial services, insurance, insurance, insurance, insurance, insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Paints, Insurance, Insurance, Insurance, Insurance, Insurance, Paints, Financial Services, Insurance, Insurance, Insurance, Insurance, Penks, Finance, Finance, Finance, Finance, Finance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, Insurance, and Tires.
Despite this, Siddharth Devnani, Kofounder and Chief Operating Officer of Conscience, believes that the largest brands will still move, as advertisers are eager to grab heavy attention and spotlight that only one India vs Pakistan can make a match, even if they have to play safe this time.
