Royal Challengers Bangalore (RCB) According to Houlihan Lokey’s IPL 2025 Brand Valuation Report, the Indian Premier League (IPL) has emerged as the most valuable team in T20.
RCB left all IPL teams behind
RCB’s brand value has increased to $269 million, marking an impressive growth of 18.5% year-on-year – the biggest jump among all franchises.
The team’s maiden IPL title win, coupled with an expanded global digital presence and record-breaking fan engagement, has propelled them to the top.
Under the leadership of Rajat Patidar, RCB has converted years of fan devotion into measurable brand strength. Their victory parade in Bengaluru, which attracted over five lakh fans, highlighted the growing popularity and commercial strength of the franchise.
Mumbai Indians have a strong hold on number 2
Despite RCB’s impressive lead, Mumbai Indians (MI) It continues to hold its position as one of the most powerful brands in cricket and has retained the second position with a brand value of $242 million.
Backed by Reliance Industries, MI’s success comes from strategic sponsorship, business excellence and consistent on-field performances. Their 19% annual growth reflects stability and adaptability even amid increasing competition.
CSK has slipped to third place for the first time in almost a decade.
Chennai Super Kings (CSK)The team, long considered one of the most prestigious IPL teams, has slipped to third place for the first time in almost ten years. Their brand value saw only a modest increase to $235 million, representing a growth of 1.7% – the slowest among the top three franchises.
Analysts have attributed this to the poor performance of the IPL 2025 campaign and less involvement from MS Dhoni, who played a limited role this season.
However, CSK’s fan loyalty, strong legacy and stable team under the leadership of Ruturaj Gaikwad make them one of the most trusted brands in world cricket.
Punjab Kings leads the way as fastest growing franchise
Among the emerging franchises, Punjab Kings (PBKS) recorded the highest brand value growth – an astonishing 39.6% increase over the last year.
The credit for this goes to their rebranding strategy, revitalized management led by Bollywood actress Preity Zinta and the young, energetic team led by Shreyas Iyer.
Overall brand value of IPL will increase in 2025
The brand ecosystem of the Indian Premier League continues its impressive growth path.
The league’s total business valuation rose significantly to $18.5 billion, while stand-alone brand value increased 13.8% to $3.9 billion.
This surge is largely driven by lucrative media rights deals, global streaming partnerships and record levels of fan engagement during the 2025 season.
Top 10 IPL teams by brand value (October 2025)
| Post | Team | Brand Value (million US dollars) | Development (%) |
|---|---|---|---|
| 1 | Royal Challengers Bangalore (RCB) | 269 | 18.5% |
| 2 | Mumbai Indians (MI) | 242 | 18.6% |
| 3 | Chennai Super Kings (CSK) | 235 | 1.7% |
| 4 | Kolkata Knight Riders (KKR) | 227 | 5.1% |
| 5 | Sunrisers Hyderabad (SRH) | 154 | 16.7% |
| 6 | Delhi Capitals (DC) | 152 | 16.0% |
| 7 | Rajasthan Royals (RR) | 146 | 9.8% |
| 8 | Gujarat Titans (GT) | 142 | 14.5% |
| 9 | Punjab Kings (PBKS) | 141 | 39.6% |
| 10 | Lucknow Super Giants (LSG) | 122 | 34.1% |