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On Friday, JioStar mentioned that they have recorded a significant growth in IPL viewership across all formats and screens this season. Viewership across television and digital platforms has reached a combined reach of 1.1 billion.
The 2026 season is approaching its final stage of the group stage, with several teams still in the race. The ups and downs in the points table and many teams still in the race for the playoffs have made the league more interesting than ever.
Intensity attracts more viewers in IPL 2026
The intensity in the title race has also increased the combined viewership on screens. In simple words, cricket fans across the country are watching this year’s tournament in record numbers. Due to broadcasting through regional languages, fans from different parts of India are now connected to the franchise tournaments through TV and digital devices.
The increase in combined viewership through JioStar platforms is now well covered through media reports and other social media content.
JioStar recorded growth in many parameters
According to the Economic Times, linear television viewership is on track to cross the 500 million mark, while digital reach has increased by 15% compared to last season’s figures. Along with the increase in viewership, the average viewing time has also increased significantly. Viewing time has increased by 7%.
Connected TV (CTV) consumption has also seen a sharp increase. Reach via CTV has increased by 25%, and viewing time has increased by 20%, with regional language viewing time seeing an increase of 42% compared to the previous season.
“What stands out most about this Tata IPL season is the consistency of fan engagement throughout the league phase on the Jiostar platform. The competitive intensity has driven week-on-week growth in reach, which reflects how strongly the tournament is connecting with fans on screen.
“As the race to the playoffs heats up, JioStar continues to be the unmatched platform to bring together scale, emotion and relevance for all our stakeholders,” Anup Govindan, Head of Sales, JioStar – Sports, said in an official statement.
The highlight of this season has also been the diversity and breadth of advertiser participation. On digital, 22 sponsors have partnered with JioHotstar and 16 have associated with Star Sports Network for linear TV, featuring a compelling mix of old Indian brands and new age, technology-based platforms.
The company explained through an official press release on its official website that a wide mix of established and emerging brands among the associate sponsors and 125 new advertisers compared to last season highlight the growing importance of Tata IPL as a platform that delivers national level and category-wide relevance.
“The continued growth in viewership and engagement reaffirms JioStar’s position as the definitive home of the games, as the tournament heads towards becoming the biggest season in the history of the league. Data of 43 matches on LTV, data of 49 matches on Digital,” the official release concluded.
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