India’s broadcasters have set a high rate for both TV and digital platforms for the Asia Cup 2025, especially for matches between India and Pakistan. According to the Economic Times, Sony Pictures Network India (SPNI), the television advertising slot for India’s game for every 10 seconds is ₹ 14-16 lakhs.
India is in Group A with Pakistan, UAE and Oman for the Asia Cup 2025, which will be played in the T20 format before the 2026 T20 World Cup. After the group stage, the top teams will proceed to the Super Four, with the best two sides competition in the final. India could face Pakistan in knockout stages.
India-Pakistan Asia Cup 2025 Clash Surgening Aid to Record High
The Asia Cup 2025 will be broadcast on the Sony Sports Network and will be live-stream on Sonlive. Sony Pictures Network India has revealed premium advertising packages in both TV and digital platforms.
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On television, advertisers, co-produced sponsorship in 18 crores or associate sponsorship in Sociate 13 crore can opt, while the price of spot-bye slips is ₹ 14-16 lakhs for 10 seconds.
A full spot-Kharid package covering All India and Non-India Games comes in 4.48 crores, with the price of India-Pakistan matches ₹ 16 lakh per 10 seconds.
For Digital, SPNI co-produce and highlighted partner packages cost ₹ 30 crore, while the co-operated-by package costs ₹ 18 crores. 30% of digital inventory is reserved for India’s matches, and sports rates vary depending on the game for pre-rol, mid-rol and connected TVs.
Asia Cup 2025 advertising package and rates on TV and digital platforms
Advertising package on tv
• Co-produce sponsorship: ₹ 18 crore
• Associate Sponsing: ₹ 13 Crore
• Spot-Way Package (All India and Non-India Games): And 16 lakhs per 10 seconds, or ₹ 4.48 crore
Digital deal on Soni Live
• Co-produce and highlights partner: ₹ 30 crore each
• Co-operated Package: ₹ 18 Crore
• 30 % of all digital advertisements are reserved for India matches
Advertising rates by format
• Pre-Rol: And 275 per 10 seconds (₹ 500 for India’s game) 750) 750)
• Mid-Roll: ₹ 225 (₹ 400 for India’s game; 600 for India-Pakistan)
• Connected TV Advertisement: ₹ 450 (₹ 800 for India’s game; for India-Pakistan) 1,200)
Eight teams for fighting 19 T20 matches in Asia Cup 2025
A total of eight teams will compete in 19 T20 matches in the Asia Cup 2025, which is from 9 to 28 September, with Dubai and Abu Dhabi as hosts. India will open its campaign against UAE in Dubai on 10 September, and their final group match against Oman will be held on 19 September in Abu Dhabi.
The much awaited India-Pakistan clash is scheduled to be played at Dubai International Cricket Stadium on 14 September. There will be a match in Abu Dhabi on 22 September in the Super Four Stage, while the remaining five matches and the final on 28 September will be held in Dubai.
The sponsors of the tournament include DP World, Global Sponsor Wonder Cement, Spin, and Grove, and official partner Royal Stag packed drinking water, hire, dicins and ozone as title sponsors.
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