BCCI Three years of jersey sponsoring with Apollo tire For an unprecedented and 579 crore, receiving the previous Dream11 ₹ 358 crore deal. The contract covers 121 bilateral fixtures and 21 ICC matches, bid the most in Indian cricket history. Apollo tire outbid CanvaS 544 crores offer and JK TireDuring the tender on 16 September, a proposal of 477 crores, highlights its ambition to avail the number of huge audiences of cricket for the global brand expansion.
Strict bidding process and regulatory safety measures
After Dream11, BCCI re -discharged sponsorship rights, withdrawn under the promotion and regulation of the online gaming Act 2025, which restrictions from the sports advertisement to the actual money gaming institutions. The tender of the board clearly excluded companies related to online gaming, cryptocurrency, tobacco, alcohol, sports, banking, non-ordeal drinks, household appliances and insurance.
The Apollo Tires, who is headquartered in Gurugram with operations in more than 100 countries, won the title in around ₹ 4.5 crore per match compared to about 4.5 crore in the match – and by presenting a strong market insight developed in collaboration with WPP Media. This transparent selection process obeys the Revenue Stability of BCCI, following the tight moral and regulatory standards.
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Strategic launch and anticipated benefits of Apollo Tire Jersey
Apollo Tires logo will debut on India’s kit during two-match home test series West indies Starting from October 2, after this India aODI series of three matches against Australia A In Kanpur. The Asia Cup is running and lacks a front-of-shirt sponsor, it ensures immediate visibility in prime global audiences. Analysts have predicted adequate increase in brand recall and market share of Apollo Tires, especially in South Asian and emerging markets where cricket viewership is the highest. Concurrently, the BCCI enhanced commercial stability amidst developing sponsorship landscapes, enabling grassroots level development and reinstatement in women’s cricket.
Aligning with one of the most sports institutions in the world, Apollo tires his position as a global leader in tire manufacturing, strengthening the commercial appeal of cricket. This partnership is ready to give mutual development: elevating fan engagement through fresh brand associations and strengthening India’s cricket story on the international stage.
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